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The UK is expecting a boost in visits from China as Chinese New Year approaches on Tuesday 5 February.
Following a video that went viral on the Chinese social media channel Weibo, we are working with YOUKU Kids Channel and the British Embassy on a competition for Peppa Pig fans in China to visit the UK.
VisitBritain has today announced its flagship business event, MeetGB, will return this year to show 80 international buyers why the UK is the destination of choice for meetings, incentives, conferences and exhibitions (MICE).
Japanese tourism to the UK is expected to grow this year to its highest level since 2007, as the two countries continue to strengthen economic and cultural ties.