Join The World – Discover the UK targets the ‘lost generation’ of young people from Great Britain and Northern Ireland and encourages them to take a holiday at home. Statistics show that 16-to-34 year olds took almost 1.4 million fewer holidays at home last year compared to a decade ago.
The campaign uses social media influencers and travellers from overseas to highlight the amazing moments and experiences that can only be had on a holiday in the UK and is being promoted across digital and social media channels, and through dozens of digital billboards throughout the UK. The campaign drives online ‘traffic’ to a hub on www.visitbritain.com/jointheworld featuring blogs and user-generated content showcasing seasonal events, activities and experiences.
How to get involved
You can also get involved by uploading images of amazing moments in your destination or at your product on social media using #lovegreatbritain and #loveUK for the chance to feature on the hub.