ITB Berlin 2020

Exhibit with us at the world's leading travel trade exhibition. Join 10,000 exhibitors from all over the world to meet and do business with top travel buyers.

What do I get?

  • Choose from a range of exhibition options to suit every budget
  • Take part in three days of business meetings with top travel buyers and media from around the world, followed by two days to promote to German consumers
  • The GREAT branded VisitBritain stand is ideally located in Hall 18 and provides great exposure for UK tourism suppliers

What is it?

ITB Berlin is the world's largest travel trade exhibition. Over the course of five days (three of which are exclusively open to trade visitors), ITB Berlin welcomes over 120,000 trade visitors, 50,000 consumers and 10,000 exhibitors. Travel trade visitors attend the show from all over the world but there is a particularly stong presence from European tour operators and agencies. You will have the opportunity to meet top quality travel buyers from Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and Switzerland.

As the leading exhibition in the tourism calendar, ITB Berlin is a prime opportunity to meet influential travel trade and media, showcase your product or service, build on existing relationships and make new leads and contacts. The VisitBritain stand is ideally located in Hall 18 and stands out from the crowd with its GREAT branding. The stand which is alive with activity provides the perfect environment to make new contacts and build on existing relationships. 

What does it cost?


  • Shared meeting table: £2,100
  • Private meeting table: £3,450
  • Pod with shared meeting table: £4,500
  • Pod with private meeting table: £6,200

The above costs include access to the exhibition as well as access to our hosted networking event.

Prices do not include accommodation, transportation or food and beverage. All prices shown are exclusive of UK VAT at 20%.

All bookings must comply with our terms and conditions. 

Registration open
  • Date:
    4 Mar 2020 to 8 Mar 2020
  • Price:
    Starting from £2,100
  • Location:
    Messe Berlin GmbH, Messedamm 22, 14055 Berlin, Germany

Contact details

Contact name

VisitBritain Events Team

“A must do event for those who are looking to grow business within German speaking markets as many Tour Operators, Agents don't come to London based Trade events and ITB is a great opportunity to meet your key contacts in person.” Laura Ose, Ripley's Believe It or Not! London