Working with the Senior International PR Manager you will help and support our PR teams in Europe to implement a comprehensive destination PR plan that will generate maximum positive editorial coverage of Britain including the GREAT themes and associated marketing campaigns.
You will be the eyes and ears on the ground in Britain for The Europe teams, your passion for storytelling, along with your understanding of their target customers, means you will be invaluable to them as you pull together story angles, local contacts and itineraries for them to pitch to their media. You will support the team in building itineraries packed with unexpected experiences for traditional media as well as influencers and on occasion, you may be required to escort small groups of international media throughout Britain on occasion – to remind yourself how amazing it is first hand!
Your skills as a confident communicator, and your experience of integrating PR into other areas of marketing such as campaigns and content will be crucial to ensure that PR always has a seat at the table of any planning meeting – and you will be the PR lead for planning of activity in Europe. Your creativity and flair means you will be comfortable brainstorming new ideas and leading for PR to show how it can be a vital part of the overall success of campaign delivery.
Your natural enthusiasm and cheerful nature will help you to build and harness relationships with a key groups of strategic partners, industry stakeholders, ambassadors, journalists and influencers.