VisitBritain is seeking an Integrated B2B / B2C Travel partner to work with during 2017-2019 to assist in extending and developing Great Britain travel product in their portfolio, distributing that product across various channels (including in store), B2B marketing and staff education programs, as well as a fully integrated consumer marketing campaign.
The activity will have a 360 degree approach, encompassing everything from research and insights, new and revised product development, staff education on Britain and its packages, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy.
The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain’s global brand campaign – Great Britain Home of Amazing Moments – and this will be visible at every consumer touchpoint.
The total potential value of this contract is £1.5 million over three years, subject to annual renewal agreements. The minimum investment required is an estimated GBP £380,000 - £500,000 per partner for the 2017/18 financial year, with a plan for further investment in 2018/19 to extend campaign activity for a second, and potentially a third year should the activity be successful.
How much does it cost?
Minimum of GBP £380,000 per partner
India and GCC
How do I apply?
Please register on the Government Tender Procurement System to submit your application.