Our marketing response to COVID-19 so far has focused on sharing everything that is great about Britain – bringing “armchair” travel content to consumers to help them beat the boredom and keep Britain top of mind during the crisis phase. Thank you for helping us to highlight your virtual tours and experiences and heart-warming stories.
As lockdown restrictions gradually begin to lift in the UK and we want to inspire visitors to dream about their future trips to Britain when they will be able to travel here again through wish-list style content. This will be linked to cultural themes popular with our global audiences, including:
- Food & Drink
- Film & TV
- Heritage
- Coast & Countryside
How to get involved
You can help us to inspire our audience by sharing the following for consideration and potential use on our consumer marketing channels:
- News and major up-coming events (where applicable, including virtual) aligned with the cultural themes outlined above
- Day trip content ideas an hour or less from a major city, town or location (e.g. walks, trails, stately homes, gardens, Instagrammable villages, lesser known locations etc.). Please provide a brief paragraph on the day trip and a web link to more information on your destination/partner website and be able to provide relevant imagery.
- Longer-term reassurance messaging, including stories of people/tourism businesses that are adapting and/or innovating in readiness for re-opening in the UK
This is a difficult and worrying time for all of us and your obvious business priority is supporting your local members and partners, but if you would like to share your content that fits into these categories please send it to:
- Stories: pressandpr@visitbritain.org
- Content: VBcontent@visitbritain.org
Ongoing recovery
A group has been established to support the industry once Britain and markets move into the recovery phase. We will continue to update you regularly.
We are working on making more guidance available to support SMEs during this period. Please follow our corporate website and subscribe to our industry newsletter for more information as it becomes available.
