Our marketing response to COVID-19 so far has focused on sharing everything that is great about England – bringing travel content to domestic consumers to help them beat the boredom and keep England top of mind during the crisis phase. Thank you for helping us to highlight your virtual experiences and heart-warming people and community stories.
As lockdown restrictions gradually begin to lift in England and businesses in England make preparations to re-open we will inspire Brits with wish list-style content to dream about exploring England and planning their next domestic holiday for when they will be able to travel domestically again.
How to get involved
We want you to help us to inspire them by sharing the following for consideration and potential use on our England consumer marketing channels:
- Stories of people/tourism businesses that are adapting and/or innovating in readiness for re-opening
- Day trip content ideas an hour or less from a major city, town or location (e.g. walks, trails, stately homes, gardens, Instagrammable villages, lesser known locations etc.) Please provide a brief paragraph on the day trip and a web link to more information on your destination/partner website and be able to provide relevant imagery
- News and major up-coming events (where applicable, including virtual)
This is a difficult and worrying time for all of us and your obvious business priority is supporting your local members and partners, but if you would like to share your content that fits into these categories please send it to:
- For domestic England stories and content: firstname.lastname@example.org
A group has been established to support the industry once England moves into the recovery phase. We will continue to update you regularly.
We are working on making more guidance available to support SMEs during this period. Please follow our corporate website and subscribe to our industry newsletter for more information as it becomes available.