Inspire them to discover home soil

We are gathering content to inspire consumers to dream about their next domestic holiday in England for when the time is right. If you are a destination or a business in the tourism sector, find out how you can get involved and share your stories with us.

What do I get?

  • An opportunity to be part of our domestic marketing response to the COVID-19 outbreak
  • To potentially have your content shared on our VisitEngland consumer channels
  • Free of charge

What is it?

Our marketing response to COVID-19 so far has focused on sharing everything that is great about England – bringing travel content to domestic consumers to help them beat the boredom and keep England top of mind during the crisis phase.  Thank you for helping us to highlight your virtual experiences and heart-warming people and community stories.

As lockdown restrictions gradually begin to lift in England and businesses in England make preparations to re-open we will inspire Brits with wish list-style content to dream about exploring England and planning their next domestic holiday for when they will be able to travel domestically again.  

How to get involved

We want you to help us to inspire them by sharing the following for consideration and potential use on our England consumer marketing channels:

  • Stories of people / tourism businesses that are adapting and / or innovating as they re-open – creative and unique examples  
  • Hidden gem content / story ideas (e.g. walks, trails, stately homes, gardens, Instagrammable villages, lesser known locations etc.) Please provide a brief paragraph on the hidden gem and a web link to more information on your destination/partner website and be able to provide relevant imagery
  • News and major up-coming events (where applicable, including stand-out virtual experiences)

This is a difficult and worrying time for all of us and your obvious business priority is supporting your local members and partners, but if you would like to share your content that fits into these categories please send it to:

Ongoing recovery

A group has been established to support the industry once England moves into the recovery phase. We will continue to update you regularly.

We are working on making more guidance available to support SMEs during this period. Please follow our corporate website and subscribe to our industry newsletter for more information as it becomes available.


Girl in a yellow jacket sitting on the top of the hill
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