1. International marketing advice
  2. Industry resources

Industry resources

Welcome to our industry resources section, a one stop shop with all the information and tools we have broken down into 3 key areas; understanding our markets, understanding our customers and reaching our customers.

Each section contains a mixture of presentations, research, information and tools which you can hopefully then apply to your own businesses. These sections will be added to and updated on a quarterly basis.

For more detail on what is included in each section, please click into the sections below.

Understanding our customers

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Learn how we classify our survey respondents into segments. Understand the customer journey from the initial inspiration stage through to booking a trip and how they differ per market.   

Understanding our markets and segments

See key statistics including visits, nights and spend from Britain's most important inbound tourism markets and more detailed market insights such as visitor characteristics, popular activities and in-depth data.

Reaching our customers

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Learn how we reach and target our customers through our brand toolkit, PR strategy, our content guidelines and VisitBritain Images. You can download our toolkits and guidelines and learn how you can work with us.