Industry resources

Welcome to our industry resources section, a one stop shop with all the information and tools we have broken down into 3 key areas; Understanding our markets, Understanding our customers and How to reach our customers.

Each section contains a mixture of presentations, research, information and tools which you can hopefully then apply to your own businesses. These sections will be added to and updated on a quarterly basis.

For more detail on what is included in each section, please click into the sections below.

Understanding our customers

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Learn how we classify our survey respondents into segments. Understand the customer journey from the initial inspiration stage through to booking a trip and how they differ per market.