I Travel For campaign launched in China during Prime Minister’s visit

On 1 February we launched a new marketing campaign in China to boost tourism to Britain.

The ‘I Travel For’ digital marketing campaign was officially launched at an event at the British Ambassador’s Residence in Beijing by Chinese celebrity AngelaBaby, Ms.Ying Yang and our China Director Travis Qian. The launch was held as part of a wider event at the Residency attended by businesses, travel influencers and artists from China and the UK. The campaign was launched during the Prime Minister’s visit to China.

The first phase of the campaign is rolling out from 1 February for two weeks with the launch of short films across China’s popular social and digital channels WeChat, Weibo, Qyer, Lohas, Conde Nast Traveler.The campaign is set to reach 40 million people.

The 'I Travel For' marketing campaign is part of the UK Government’s global GREAT Britain campaign, which showcases the very best of what Britain has to offer as a place to visit, study and do business