Guidance and criteria for event support applications

Boosting inbound visits to international events in Great Britain and Northern Ireland. All applicants need to be able to fulfil all the criteria below to be considered for the Event Support Programme. 

Criteria for applications

  • The Event Support Programme will only consider applications relating to international business events that bring inbound visits of overseas delegates to the UK
  • Applications for Bid Support will only be considered when the applicant is the sole UK candidate for the event
  • Applications for financial support for spend during year 2017/18 must have all expenditure and activity delivered by end of March 2018
  • Any proposed activity must include detailed information on tangible outputs and an evaluation methodology for measuring outcomes
  • Applicants are advised that any marketing activity funded from this programme will require the integration of approved GREAT Britain campaign branding, and sign off before delivery commences
  • The Grant will be paid in arrears on the basis of the actual reimbursement of eligible project costs
  • Applications should be received from the relevant Destination Management Organisation


  • Events relating to the defence sector, or for any activity that could bring the GREAT Britain campaign into disrepute, do not qualify for support from this Programme
  • Funding from this programme cannot be used to pay hosting fees for events

How to apply

Destination Manangement Organisations (DMOs) or venues and event organisers who are collaborating with DMOs are eligible to submit an application. Applications must be discussed and agreed with local DMOs (if applicant is not a DMO) prior to application and submitted by the DMO.

Applicants can apply for advocacy by downloading the advocacy support application template (Word, 50KB) and submitting to


  • Applications for live bid financial support for spend during 2017/18 closed 16 June 2017
  • Applications for advocacy - non-financial support can be received on an ongoing basis. We recommend applying as far in advance as possible to get the best possible assistance, for example Ministerial commitments booked in