GREAT China naming campaign wins another award

Our GREAT China naming campaign won the Marketing Campaign of the Year SME at the CIM Marketing Excellence Awards.

The awards recognise brilliance in the field of marketing. Our campaign had a huge impact reaching 300 million people through our Chinese social media channels, the campaign site received 1.3 million visits and the launch video had 27 million views. The award is the latest accolade after receiving Best Experiential Marketing Campaign at the Travel Marketing Awards 2016 and two gold and one silver award at the Cannes Lion D’Or last year.