The GREAT Britain campaign

We are key players in the GREAT campaign working closely with Government, DIT, FCO, DCMS and the British Council. Drawing on the key triggers for travel in Britain, our GREAT image campaign has increased intention to travel to Britain from international markets.

Read more on the GREAT tourism campaign or discover the results in our GREAT story so far

Our GREAT story so far - domestic

Children's TV character Shaun the sheep stands smiling in front of a cathedral. the text 'Holidays at home are great' features in the top left corner
In 2012, with backing from the Government, VisitEngland and the host nation tourist boards of Scotland, Wales, Northern Ireland and London, started running the biggest-ever domestic marketing campaign to date, Holidays at Home are GREAT

Introducing the GREAT tourism campaign

Shop floor at Bloomingdales with Union Jack mannequin, roses and the Union Jack and American flag combined in a heart
Read about our marketing programme, working with Government and a vast range of partners.

Our GREAT story so far - international

An overview of a large stadium at night with fireworks exploding over the top. The union jack features at the bottom and the text 'Memories are great' features at the top of the page
See how our marketing activity has generated additional visitors to Britain.