Getting started

Do you want to work out the best way to market your tourism product internationally? Looking for opportunities to get face-to-face with the travel trade, or advice on breaking into new markets?

We offer practical tools and advice to help you break into new markets and to help you promote your product effectively to inbound visitors.

Why market your business internationally?

Young woman in red dress admiring blue scarf
Explore the benefits of attracting visitors from overseas.

Understanding international visitors

Two international travellers sitting in a hotel lobby on a sofa in front of a lamp
View our insights into when international visitors initially start planning their holiday and considering a destination and what booking method they are most likely to use.

Preparing your business for inbound visitors

Young woman in a black apron standing behind the counter of a cafe with pastries and coffee cups on the counter
Practical steps you can take to get your business ready to market to inbound visitors.

Developing your marketing plan

Couple having lunch outside with a castle in the background
Use our tools, knowledge and industry connections to help boost your tourism business.

Marketing and event opportunities

A man and two women speaking at a travel trade show
View our opportunities for reaching international markets.