Get involved in the My Microgap campaign

Get involved in VisitEngland's new domestic campaign, #MyMicrogap encouraging young people to take short breaks in the UK.

What do I get?

  • Gain exposure for your business or destination as part of a national campaign
  • Promote your products and experiences to a new generation of UK travellers

What is it?

“The act of taking short breaks that offer the same enriching opportunities for self-development experienced on a typical gap year or career break.”

Young people walking with alpacasAn exciting opportunity to get involved in #MyMicrogap - our new domestic campaign for 2019/20.

The £2.5m #MyMicrogap" campaign targets the ‘lost generation’ of 18-34-year-olds from Great Britain and Northern Ireland with experiences and activities typically taken during a gap-year that can be condensed into a micro-holiday of one to three nights in the UK. Statistics show that 16-to-34 year olds took almost 1.4 million fewer holidays at home in 2016 compared to a decade earlier.

Your business or destination can get involved in this marketing opportunity by uploading videos and images of your microgap opportunities and products on social media using #MyMicrogap and #loveUK and be part of our curation process.


This is a microgap campaign. Two men and a woman sit o a beach with life jackets getting ready to kayak
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