GB Day Visits Survey: Latest results

Due to ongoing Covid-19 related travel restrictions meaning data collection has had to be suspended and a planned update to the survey methodology during 2020, a temporary gap in the reporting of the domestic tourism monitors has resulted.  This disruption means the National Tourist Boards will be unable to publish detailed results from GBDVS for 2020 or Q1 2021 and any data from this period will only be published after a thorough review to ensure they meet necessary quality standards. Fieldwork resumed in April 2021 and we anticipate being in a position to commence the delivery of Q2 2021 summary data at some stage during Q1 2022 (barring any unforeseen circumstances).

The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. The survey was launched in 2011 and uses an online methodology, with weekly interviews and an annual sample of c. 35,000 adults, to provide a detailed understanding of this key market.