GB Day Visits Survey: Latest results

Data capture during 2020 was impacted due to COVID-19 related travel restrictions creating a temporary gap in this domestic tourism monitor.  Fieldwork resumed in April 2021 and we are aiming to publish 2021 data (April – December) in mid December 2022 (barring any unforeseen circumstances).

The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. The survey was launched in 2011 and uses an online methodology, with weekly interviews and an annual sample of c. 35,000 adults, to provide a detailed understanding of this key market.

Each month we publish a monthly summary of latest findings for the Great Britain Day Visits Survey, showing volume and value results for the year to date and the most recent three-month period for both tourism day visits and all leisure visits lasting three hours or more. 

GBDVS 2019 Annual Report

2019 – Tourism Day Visits at a glance

The GB Day Visitor Survey 2019 (PDF, 4.6MB | PPT, 3.7MB) is the latest annual report for the survey. This provides a detailed overview of survey findings, broken down by regions, demographics and other key variables.

GBDVS 2019 Monthly Results

2019 Detailed Overview (PDF, 299KB) | 2019 Detailed Overview (Excel, 71KB)