GB Day Visits Survey: Latest results

The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. The survey was launched in 2011 and uses an online methodology, with weekly interviews and an annual sample of c. 35,000 adults, to provide a detailed understanding of this key market.

Each month we publish a monthly summary of latest findings for the Great Britain Day Visits Survey, showing volume and value results for the year to date and the most recent three-month period for both tourism day visits and all leisure visits lasting three hours or more. 

Annual Report

The GB Day Visitor Survey 2015 (PDF, 4MB) is the latest annual report for the survey. This provides a detailed overview of survey findings, broken down by regions, demographics and other key variables.

Day Visits 2016

Monthly summaries

The December 2016 monthly release of the GBDVS survey, due to be published on Thursday, 2nd February, will be delayed while additional data checks are carried out.

We will advise of the new publication date as soon as possible.

Day visits 2015

The annual report for the 2015 GB Day Visitor Survey (PDF, 4MB) includes many analyses at regional level. The report also includes an appendix providing results for counties and towns, again using three-year averages.

Monthly summaries