GB Day Visits Survey: Latest results

Due to ongoing Covid-19 related travel restrictions meaning data collection has had to be suspended and a planned update to the survey methodology during 2020, a temporary gap in the reporting of the domestic tourism monitors has resulted.  This disruption means the National Tourist Boards will be unable to publish detailed results from GBDVS for 2020 or Q1 2021 and any data from this period will only be published after a thorough review to ensure they meet necessary quality standards. Fieldwork resumed in April 2021 and we anticipate being in a position to commence the delivery of Q2 2021 summary data at some stage during Q4 2021 (barring any unforeseen circumstances).

The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. The survey was launched in 2011 and uses an online methodology, with weekly interviews and an annual sample of c. 35,000 adults, to provide a detailed understanding of this key market.

Each month we publish a monthly summary of latest findings for the Great Britain Day Visits Survey, showing volume and value results for the year to date and the most recent three-month period for both tourism day visits and all leisure visits lasting three hours or more. 

GBDVS 2019 Annual Report

2019 – Tourism Day Visits at a glance

The GB Day Visitor Survey 2019 (PDF, 4.6MB | PPT, 3.7MB) is the latest annual report for the survey. This provides a detailed overview of survey findings, broken down by regions, demographics and other key variables.

GBDVS 2019 Monthly Results

2019 Detailed Overview (PDF, 299KB) | 2019 Detailed Overview (Excel, 71KB)