Our priorities for Europe:
Growth in regional travel & dispersion from core near-European markets through new & repeat business
Partnerships with commercial intermediaries to build range of product distributed to the customer & drive conversion
Build awareness of reasons to ‘travel now’ & change perceptions through compelling & engaging content
Read our market snapshots to find out more about these important source markets for inbound tourism to Britain or find out more about our overseas network.
Gary has held a range of roles since joining VisitBritain, including Business Travel & MICE Marketing Manager, Head of Marketing , Regional Manager Nordics and Director Europe (Interim). These roles have mainly been based in the Nordics region. His working background and education is in travel, tourism and marketing via The Chartered Institute of Marketing.
Originally from Durham but located in Stockholm for the past 30 years, Gary is a keen runner who loves to travel and spend time with family & friends.