Gary Robson

Director Europe

Gary leads our Europe directorate.

Our priorities for Europe: 

Growth in regional travel & dispersion from core near-European markets through new & repeat business

Partnerships with commercial intermediaries to build range of product distributed to the customer & drive conversion

Build awareness of reasons to ‘travel now’ & change perceptions through compelling & engaging content

Read our market snapshots to find out more about these important source markets for inbound tourism to Britain or find out more about our overseas network.

Gary's biography

Gary has held a range of roles since joining VisitBritain, including Business Travel & MICE Marketing Manager, Head of Marketing , Regional Manager Nordics and Director Europe (Interim). These roles have mainly been based in the Nordics region. His working background and education is in travel, tourism and marketing via The Chartered Institute of Marketing.

Originally from Durham but located in Stockholm for the past 30 years, Gary is a keen runner who loves to travel and spend time with family & friends.

Other Team Members

Shivah Jahangir-Tafreshi

Strategy and Communications Director

Portrait of Gavin Landry

Gavin Landry

International Director

Saul Batzofin, Interim Transformation Director

Saul Batzofin

Interim Transformation Director

Portrait of Patricia Yates, lady with blond hair in dark suir

Patricia Yates

Chief Executive

Women with short blonde hair, wearing patterned dress

Debra Lang

Professional Services Director

Louise Bryce, Partnerships Director

Louise Bryce

interim Partnerships Director

Portrait of Andrew Stokes

Andrew Stokes

England Director

Serena Jacobs

Finance Director

Portrait of Robin Johnson

Robin Johnson

Global Marketing Director