Further resources
In this section you will find signposts to other sources of tourism market intelligence for the UK and its constituent nations.
From 22 May we will be working to update all of the data and documents on this page following the Office of National Statistics (ONS) revision of the International Passenger Survey (IPS) data for 2009-2018 and the released detailed 2019 data. Please be patient as we update these pages or contact the VisitBritain research team if you have any questions- VB/VEResearch@visitbritain.org. Thank you.
UK resources
The research pages on this website cover information about domestic tourism in England and a limited amount for the other nations in the UK. If you are searching for tourism market intelligence at a Scotland, Wales, Northern Ireland, London, Isle of Man, Jersey or Guernsey level, we recommend that you consult individual the tourist boards below.
VisitScotland
- National facts and figures relating to tourism in Scotland
- Regional facts and figures for each of VisitScotland’s regions
- Detailed information about leisure visitors to Scotland from both the UK and other countries including the results of Visitor Experience research
- Detailed information about business visitors to Scotland
Visit Wales
- Key facts relating to tourism in Wales
- Detailed statistics relating to the volume and value of tourism in Wales, both in terms of visits by UK residents and overseas residents
- Results of surveys of visits to visitor attractions in Wales
Northern Ireland Tourist Board
- Visitor statistics, including trips from the Republic of Ireland
- Passengers carried by air and sea to Northern Ireland on a monthly basis
- A ‘Tourism Barometer’ survey providing a ‘state of the season’ survey of tourism enterprises in Northern Ireland
- Information on serviced accommodation occupancy
- Annual statistics on visits to visitor attractions in Northern Ireland
London and Partners
- Data and ad hoc reports
Isle of Man Government
- Estimates of the number of staying visitors and day trip visits to the Isle of Man
- Estimates of tourist spending on the Isle of Man
Jersey Tourism
- Monthly reports covering staying visitor volumes, arrivals data and room occupancy
- Details of a Staying Leisure Visitor Survey covering visitor profiles, influences to visit, booking patterns and activities undertaken in Jersey
VisitGuernsey
- Facts and figures relating to the Islands of Guernsey’s visitor economy
A number of trade associations also produce useful research and insights.
Global & multi-country resources
United Nations World Tourism Organisation
- UNWTO Tourism Barometer, published three times each year
- Annual Tourism Highlights publication
- Forecasts for global tourism
World Travel and Tourism Council
- ‘Travel & Tourism Economic Impact’ reports for just about every country worldwide updated on an annual basis
- ‘Forecast tool’ that allows the user to explore historic data and forecast estimates of tourism’s economic contribution across a number of measures for each country
- Annual Travel and Tourism Competitiveness Report which shows the relative competitiveness of just about every country worldwide when it comes to travel and tourism
The International Air Transport Association
- Trends in global aviation demand
Pacific Asia Travel Association
- Market intelligence for countries in the Asia Pacific region, including international tourist arrivals data along with a bi-monthly ‘Issues and Trends’ publication
- Research projects, often in partnership with other bodies including the United Nations World Tourism Organisation, e.g. quarterly ‘Trends and Prospects’ reports for European tourism, Market Studies (for example ‘The Chinese Outbound Travel Market’) and Handbooks of Best Practice (for example ‘Handbook on Tourism Destination Branding’)
Tourism data for European countries and cities
- Comprehensive and timely tourism trend data for a large number of European destinations.
