UK resources
The research pages on this website cover information about domestic tourism in England and a limited amount for the other nations in the UK. If you are searching for tourism market intelligence at a Scotland, Wales, Northern Ireland, London, Isle of Man, Jersey or Guernsey level, we recommend that you consult individual the tourist boards below.
VisitScotland
- National facts and figures relating to tourism in Scotland
- Regional facts and figures for each of VisitScotland’s regions
- Detailed information about leisure visitors to Scotland from both the UK and other countries including the results of Visitor Experience research
- Detailed information about business visitors to Scotland
Visit Wales
- Key facts relating to tourism in Wales
- Detailed statistics relating to the volume and value of tourism in Wales, both in terms of visits by UK residents and overseas residents
- Results of surveys of visits to visitor attractions in Wales
Northern Ireland Tourist Board
- Visitor statistics, including trips from the Republic of Ireland
- Passengers carried by air and sea to Northern Ireland on a monthly basis
- A ‘Tourism Barometer’ survey providing a ‘state of the season’ survey of tourism enterprises in Northern Ireland
- Information on serviced accommodation occupancy
- Annual statistics on visits to visitor attractions in Northern Ireland
London and Partners
- Data and ad hoc reports
Isle of Man Government
- Estimates of the number of staying visitors and day trip visits to the Isle of Man
- Estimates of tourist spending on the Isle of Man
Jersey Tourism
- Monthly reports covering staying visitor volumes, arrivals data and room occupancy
- Details of a Staying Leisure Visitor Survey covering visitor profiles, influences to visit, booking patterns and activities undertaken in Jersey
VisitGuernsey
- Facts and figures relating to the Islands of Guernsey’s visitor economy
A number of trade associations also produce useful research and insights.
