Expand your reach with VisitBritain Shop

The recent National Lottery Days Out Campaign run by VisitBritain together with The National Lottery saw National Lottery players claim 160,000 vouchers in record time, contributing £4 million into the Tourism economy. Your attraction can be involved in future campaigns and opportunities with VisitBritain by joining the VisitBritain Shop.

What is it?

The VisitBritain Shop is the official online shop of VisitBritain, the tourism agency for Britain. The VisitBritain Shop is the first stop for residents and visitors to the UK looking to book travel tickets, must-see attractions, immersive tours and a wide range of new and exciting new experiences across Great Britain and Northern Ireland.

What being on the VisitBritain shop can do for your attraction

  • Potential to boost sales for your attraction.
  • The administration for sales and distribution for tickets are undertaken by the VisitBritain Shop.
  • Opportunity to drive additional bookings to your attraction by remaining on the VisitBritain Shop and TXGB distribution platform for future campaigns and promotions.
  • By connecting to TXGB, you have the opportunity to feature on a large number of partner channels, enabling you to easily reach more consumers and drive sales. From TripAdvisor to over 100 destination websites and many unique campaigns, you can make your selections via a simple opt-in process.

Who can take part?

If you are a UK-based attraction with paid admission fees you can apply to join the VisitBritain Shop.

To express interest in joining the VisitBritain Shop email product@visitbritain.org for more information.

Is there a cost?

There is no fee. Attractions agree to the TXGB and VisitBritain Shop terms and conditions, which include a small booking fee of 2.5% and a commission rate on any sales generated which will be agreed during onboarding. For more information see our frequently asked questions.

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Contact details

Contact name

VisitBritain Shop