The new creative content shows the country’s business events offer by celebrating the industry’s passion for events, inspiring planners to choose the UK. The new imagery targets meeting, incentive and event planners by highlighting Britain’s global travel connections, world-renowned research and expertise, high quality infrastructure and range of venues and incentive experiences available.
The brand creative was officially unveiled at the PCMA Convening Leaders event in San Francisco in January 2020, showcasing it on the world stage to influential event planners and allowing us to highlight how we can support planners with bringing their events to the UK.
The new Events Are Great imagery was inspired by VisitBritain’s consumer-facing campaign ‘Find Your GREAT Britain, I Travel For…’ and aligns the two brands. The I Travel For… campaign was designed to boost inbound tourism and encourage travellers to discover the many experiences that can be had in Britain.