We are launching the next phase of our domestic marketing campaign, Escape The Everyday, in early 2022 to continue to support the recovery of the English tourism industry by encouraging a pre-nester audience to take a short city break in England this spring and early summer, by showcasing the breadth of experiences available. Cities will remain a focus for this next phase of Escape the Everyday campaign, and they will also play host to some of 2022’s unmissable events including the Birmingham 2022 Commonwealth Games, The Queen’s Platinum Jubilee, UNBOXED and UEFA Women’s EURO 2022, which the campaign will highlight. For further information on the campaign, please download the toolkit cover note (PDF, 491KB).
Applications now open for Round 2 of the DMO Marketing Recovery Fund (Spring/Summer 2022)
The Escape the Everyday Destination Management Organisations’ Recovery Marketing Fund (“the Fund”) provides the opportunity for DMOs in England to apply for grant funding to deliver local marketing activities aligned to and following on from this national campaign, taking this message forward at a local level for bookings in the spring and early summer period.
DMOs will need to work with local tourism businesses to create Escape the Everyday guides and content which must include bookable product ‘experiences’ available for the consumer to purchase on their own destination websites. This will enhance DMO sustainability and support recovery from the COVID-19 pandemic by providing opportunities to support businesses and increased choice and information for the consumer in planning and booking domestic breaks and experiences.
The Fund will operate from mid-March to 30 June 2022 with a total budget allocation of up to £1,000,000.
DMOs in England that meet the eligibility criteria can apply for a grant of £80,000 to £100,000. A limited number of awards will be made and competition for funds is expected to be high.
With this in mind, we would encourage applications that demonstrate partnership working between DMOs to create a stronger product offer and campaign proposition.
The Awards Panel will also be looking for alignment with the cities focus of the Escape the Everyday campaign and the need states outlined later in this guidance.
For further information download the full guidance documentation (PDF, 290KB).
If you are interested in applying you should also request an application form asap by emailing destination@visitengland.org The closing date for completed applications is 15 February 2022.
