English Tourism Week (ETW), which began on Saturday 25 March and runs until Sunday 2 April, is a week-long annual campaign to raise the profile of England’s tourism industry and highlight its value to the economy.
VisitEngland Chief Executive Sally Balcombe said:
“It’s fantastic to see so much going on in celebration of our impressive tourism industry and its outstanding products and services. Our stunning countryside, vibrant cities and historic landscapes continue to inspire people to discover what’s on their doorstep and throughout the country.”
The tourism visitor economy is worth £106 billion annually to England, supporting thousands of businesses and the transport, rural and retail sectors as well as sport, museums and galleries, theatre and other performing arts. Tourism is one of the few sectors active in every part of the country, supporting more than 2.6 million jobs. A major employer of school leavers and young people, the industry offers many opportunities for entrepreneurs.
VisitEngland has named 2017 the ‘Year of Literary Heroes’ in recognition of this year’s milestone literary events including the 200th anniversary of Jane Austen’s death, the 20th anniversary of Harry Potter and 75 years of Enid Blyton’s The Famous Five.
To see events taking place across the country for ETW go to: https://www.visitengland.com/english-tourism-week
Notes to Editors:
VisitEngland is promoting ETW with #ETW17.
ETW 2017 events include:
‘Victoria – a costume exhibition’ at Harewood House, Leeds 24 March – 29 October
Harewood House was a key filming location for ITV’s recent, immensely popular Victoria TV series; fans of the show might recognise much of the State Floor, Below Stairs, parts of the Estate and the front of the house. https://www.visitengland.com/experience/english-tourism-week/victoria-costume-exhibition; www.harewood.org
Celebrate legendary lyrics and tunes with the British Music Experience’s Family Trail launch, Liverpool, 25 March - 2 April
Following a five-year run at London’s O2, the British Music Experience (BME) opens its doors to the public at its new home on Liverpool's iconic waterfront this month, showcasing its unrivalled collection of music artefacts and memorabilia. www.visitengland.com/experience/english-tourism-week/family-trail-launch-british-music-experience; www.britishmusicexperience.com
Bask in spring and visit new-born lambs at Bocketts Farm, Leatherhead, 25 March - 2 April
More than 300 gorgeous baby lambs due over the coming six weeks, at this working family farm set in the beautiful Surrey countryside. www.visitengland.com/experience/english-tourism-week/lambing-bocketts-farm; www.bockettsfarm.co.uk
Become a chocolate connoisseur with The Chocolate Experience, Worcestershire, 29 March 2017
A dream job for some, learn about the life of a chocolatier, their chocolate-making techniques, and the mysteries behind the trade. www.visitengland.com/experience/english-tourism-week/chocolate-experience; www.chocolategenie.co.uk/the-chocolate-experience
Take a retro adventure in a classic VW Camper, Surrey, 1 March - 1 September
Explore the open road and hire a fabulously retro VW Camper for a short break around the stunning countryside of southern England and beyond. www.visitengland.com/experience/english-tourism-week/retro-adventure; www.retrocampervan.com
Freshen up with a five-night Easter walking break along the South West Coast Path, Somerset, 12 April - 17 April
Escape with a five-night break to walk the first 35 miles of the South West Coast Path, from its start in Minehead, Somerset, to Combe Martin in North Devon. www.visitengland.com/experience/english-tourism-week/south-west-coast-path-easter-walking-break
Have double the fun with a 2-4-1 offer at DH Lawrence Museum, Nottinghamshire, 25 March - 1 April
See the literary legend D.H. Lawrence's humble home with this special book lover’s offer of 2-4-1 entry. Just quote this code to redeem your discount: 241DHLETW17. www.visitengland.com/experience/english-tourism-week/book-lover-offer-2-4-1-entry-dh-lawrence-birthplace-museum; www.liberty-leisure.org.uk/d-h-lawrence-birthplace-museum
Tumble into an Alice in Wonderland-themed Mad Hatter's Tea Party, Brighton, 2 April
Tumble down the rabbit hole and land in a wonderland of your own with Lewis Carroll-inspired vintage fun, games and sweets. www.visitengland.com/experience/english-tourism-week/mad-hatters-tea-party
Immerse yourself in literary legends with Words & Wanderings walking tour, Norwich , 29 March
Explore England’s first UNESCO City of Literature with an expert-guided walking tour of Norwich, and discover more about the authors who have contributed to its rich literary history over the centuries. www.visitengland.com/experience/english-tourism-week/norwich-words-wanderings-walking-tour; www.visitnorwich.co.uk