England visitor satisfaction research

Accommodation. Attractions. Welcome. There are a number of factors that can influence visitor satisfaction on holiday. Which is why we've been working hard to gather, analyse and understand just what makes a satisfied customer.

Visitor satisfaction research

In 2009 we began collecting information about visitor satisfaction in our brand, communication and satisfaction survey. The survey was refreshed in 2011, and the questions around visitor satisfaction were expanded, and between 2011 and March 2015, a representative sample of 100 English residents was interviewed each week, using an online survey.

Those who had taken a holiday in England within the past 12 months were asked to provide details of their holiday – which destination they visited, the type of accommodation they stayed in, the length of stay and so on. They were also asked to rate their destination overall and with respect to around 30 different dimensions such as quality of accommodation, customer service, value for money and more.

The latest set of results from this re-launched survey is available, based on data collected between July 2012 and June 2014.

Visitor satisfaction reports

View detailed survey results for England, including an explanation of the methodology and how to interpret the results: