Engaging customers through social media

Past. Present. Potential. The digital world opens up endless opportunities to engage with every kind of customer. This section of our Online Marketing Toolkit looks at how to reach, connect and share with people online, including key social media platforms like Twitter and Facebook.

Get an overview of the internet's most popular social media platforms, step-by-step guides on how to get started and tips for creating engaging content. The Toolkit Includes a useful glossary of terms that will help you to know your #hashtag from your timeline.

Through the engaging customers through social media section of the Online Marketing Toolkit you'll learn about:

Engaging customers through social media

Get an overview of social media and discover the business case for using social media as a marketing tool.

Facebook

Learn about using Facebook for your business and its benefits.

Getting Started on Facebook

Find out how to set up a Facebook Business Page, including how to manage privacy settings and linking to Twitter.

Content for Facebook

Discover how to upload content, photos and events, and tips on creating engaging posts.

Twitter

Learn how to use Twitter for your business and its benefits.

Getting Started on Twitter

Find out how to set up a Twitter account and the different ways you can use your Twitter profile.

Content for Twitter

Get top tips on posting tweets and using #hashtags. 

Blogs

Learn how to create and maintain a blog that engages customers, by publishing fresh content across your website and social media channels. Includes an overview of the three most popular blogging platforms – WordPress, Tumblr and Blogger – and provides some top tips on writing blog posts. 

Blogging Overview

Get an overview of the three most popular blogging platforms.

Getting Started with Blogging

Find out how to set up a blog on Blogger and get top tips on creating blog posts.

Engaging customers through video

Find out how using a dynamic and engaging medium like video could help promote your business to potential customers. Learn about the power of YouTube and discover how to create a YouTube channel.

YouTube Overview

Discover the benefits of using YouTube for your business.

Creating a YouTube Channel

Learn how to create a YouTube channel and upload videos, as well as tagging tips. 

Case study: Chester Zoo

Learn how Chester Zoo used a social media marketing campaign to generate revenue.