Get an overview of the internet's most popular social media platforms, step-by-step guides on how to get started and tips for creating engaging content. The Toolkit Includes a useful glossary of terms that will help you to know your #hashtag from your timeline.
Through the engaging customers through social media section of the Online Marketing Toolkit you'll learn about:
Engaging customers through social media
Get an overview of social media and discover the business case for using social media as a marketing tool.
Learn about using Facebook for your business and its benefits.
- Download Facebook Overview module 1 (PDF, 4MB)
- Download Facebook Overview module 1 mp3 (Zip file,11MB)
Getting Started on Facebook
Find out how to set up a Facebook Business Page, including how to manage privacy settings and linking to Twitter.
- Download Getting Started on Facebook module 2 (PDF, 4MB)
- Download Getting Started on Facebook module 2 mp3 (Zip file, 8MB)
Content for Facebook
Discover how to upload content, photos and events, and tips on creating engaging posts.
- Download Content for Facebook module 3 (PDF, 3MB)
- Download Content for Facebook module 3 mp3 (Zip file, 6MB)
Learn how to use Twitter for your business and its benefits.
Getting Started on Twitter
Find out how to set up a Twitter account and the different ways you can use your Twitter profile.
- Download Getting Started on Twitter module 2 (PDF, 8MB)
- Download Getting Started on Twitter module 2 mp3 (Zip file, 8MB)
Content for Twitter
Get top tips on posting tweets and using #hashtags.