Earn ancillary revenue with the Visitor Oyster card

Would you like to boost your revenue? Start selling the Transport for London transport tickets and improve your customer offer.

What do I get?

  • Earn competitive commission when you purchase Visitor Oyster card, Day and Weekly Travelcard and Group Travelcard to sell to your customers
  • Free ad-hoc product training, multilingual point of sales materials and full trade support available
  • Bi-monthly trade newsletter keeping you up to date with the latest news from VisitBritain Shop.com

What is it?

The Visitor Oyster card is the essential travel passes for visitors and are the easiest way to travel on London’s Tube, buses, trains and all the main London public transport.

These tickets allow your customers to save time and money when they arrive in the London and can now also be used all night on selected Tube lines on most Fridays and Saturdays, as well as from Gatwick and Heathrow Airports, providing an excellent value for money!

Product in focus: Visitor Oyster card

The Visitor Oyster card is the ideal product for flexible travel within London:


Ready to use: The card comes with £5 activation fee and a pre-loaded credit ready to use (£15, £20, £30, £40 and £50) – it covers from couple of days in London up to a week or more

Easy to stock: the cards don’t expire and are not date or time specific- they can be passed on to friends and family or used again on your customers’ next trip to London.

Specifically designed for visitors: not available in London, only available as pre-purchase

Added value for your customers: your clients can save over £300 on exclusive discounts on shopping, food & drink and entertainment venues!


How do I book?

Please get in touch with the Retail Product team at Visitbritainshop.com to discuss the best option to suit your needs: VBShoptrade@visitbritain.org.

Please note that this opportunity is for trade partners located outside the M25-only (outside of London-only).


  • Price:

Contact details

Contact name

Lara Callegari, VisitBritain

Contact telephone

+44 (0) 207 578 1107

"Never let your clients go to London without a Visitor Oyster card, no matter how short or long they stay in the capital!" Gordon Burwood, DH Tour Canada