This grant stream in Years 2 and 3 (2017-19) of the Discover England Fund aims to develop world-class bookable English tourism products, targeted at the right customers, at the right time and through the right channels.
Partners were invited to come together to apply to develop innovative and exciting projects to achieve the following:
- Develop world-class English tourism products that respond to international customer demand and have the ability to be bookable and distributed through new and existing channels
- Join-up the product offering across large geographies or nationwide through a thematic approach for the benefit of the customer
- Drive a collaborative and partnership approach to delivery across Destination Organisations and LEP boundaries for the longer term
The following project has been awarded funding for Year 2 and 3:
The Great West Way, Visit Wiltshire
The ‘Great West Way’ project, led by destination management organisation VisitWiltshire, is set to transform tourism along the 125-mile route. The major investment will develop a new touring route and link a package of tailored visitor experiences, including destinations, accommodation, attractions and transport options. The ‘Great West Way’ will make it easier for international visitors to book personalised trips that take in more of the region, boosting tourism along the way.
The ‘Great West Way’ project will receive £1 million over two years from the Discover England Fund (and is 40% match-funded by VisitWiltshire and partners). This follows a successful small-scale pilot funded by Year 1 funding.