Discover England Fund Year 3 Projects

A new funding round is now available for Year 3 projects (up to £250K). Read below for more information and log your interest by 13 April 2018.

Now entering its third year, the Discover England Fund has already seen some outstanding and innovative products delivered through over 40 projects. These projects reflect the immense variety of high quality tourism product that England has to offer and it has been inspiring to see the industry react so positively to the challenge of scaling up the inbound offer.

Early successes have brought 14 new, market-ready products across all England’s regions, from the packaging of itineraries along the South West Coast Path to an innovative augmented reality experience in Durham Cathedral and 13 other historic sites across the country. These new tourism products increase the competitiveness of England’s tourism offer both for the consumer and the travel trade.

We have been reflecting on these successes to ensure that the final year of the Discover England Fund delivers additionally and benefits in areas that have so far not significantly featured in grant funded activity.

As such, funding has been allocated in Year 3 of the Discover England Fund to support a limited number of projects that can move quickly from development to delivery i.e. achieve outputs and agreed expenditure by 31 March 2019. In this round, there will be a focus on projects that respond to identified market gaps and opportunities that are not being explored by current projects, as well as, amplifying existing Discover England Fund activities where value added and sustainability beyond March 2019 can be clearly demonstrated.

These projects will:

  • Be of a value of up to £250K
  • Develop world class bookable English tourism products to meet the needs of international consumers
  • Join up tourism product through a geographical or thematic approach, capitalising on England’s international gateways and hubs
  • Drive a collaborative and partnership approach to delivery involving the public and private sectors
  • Deliver solutions to barriers to international travel to England.

For all information including key criteria, market gaps and opportunities please download the guidance and criteria document (PDF, 531MB)


How to apply

Stage 1 – Log interest by midday Friday 13 April 2018: Review the guidance and criteria information (PDF, 531MB) and see the project delivery timetable.

If you consider your project meets the criteria please log your interest at Please include all of the following details:

  • Lead organisation
  • A working project title
  • Project type (product testing, problem-solving, amplification, new product)
  • Target international market and customer segment
  • A brief description of your project that includes the type of product being developed and the reasons for your choice
  • Project partners (where appropriate).
  • The value of the grant request to the Discover England Fund

You will be contacted by VisitEngland to advise whether you will move on to full application stage (below) based on the information you provide.

Stage 2 – Completion of an application form: If your project meets the headline criteria you will be asked to submit an application form to by midday Friday 4 May 2018.

Stage 3 – Assessment: The Discover England Team will assess applications based on how far they meet the criteria using the weightings set out. The results of this assessment will be presented to the Discover England Fund Awards Panel who make decisions on which projects are awarded funding.

Stage 4 – Notification: You will be notified if your application has been successful or unsuccessful by the end of June 2018.


Further information and support available