Discover England Fund Year 2 Pilot Projects

A small number of new pilot projects up to £250K will be awarded and delivered in Year 2. These will test and trial approaches to product development, build knowledge and generate good practice to share widely across the tourism industry. Applications are now closed for Year 2 pilot projects.

Awarded projects

    The following projects have been awarded up to £250,000 (and are 20% match-funded). These are:

    Ascot RacecourseRoyal Racecourses – The Sport of Kings

    Cheshire West and Chester Council are creating experience-led itineraries for visitors from China and the Middle East, incorporating world-famous race-courses (Ascot, Newmarket, York and Chester) with luxury accommodation offers, in heritage locations.



    Young people jumping before the seaContiki, the youth travel company

    Contiki is developing new packages for 18-35 year olds targeting visitors from Asia, Australia, Canada, Europe, New Zealand, South Africa and USA. These will include iconic landmarks, heritage locations and accommodation.




    Chef's hands preparing breakfastCreating English City Food Hubs

    Destination Bristol is trialling an urban ‘food and drink hub’ concept to promote the area’s growing reputation as a destination for produce. The template will be rolled out to other urban areas.