Discover England Fund Conference 2018

Book now for the Discover England Fund conference and find out more about the learnings and successes following completion of its second year.

What do I get?

  • Learn more about the fund through a series of informative presentations, workshops and networking sessions 
  • Hear about the successes and learnings from small and large DEF projects as well as the latest product development research 
  • Share best practice in product development across the English tourism industry. 

What is it?

The Discover England Fund conference is an opportunity to hear more about the ideas, successes and learnings from winning projects, following the completion of the second year of the fund.

This year we are delighted to welcome Tourism Minister, Michael Ellis MP, to the event. Destination organisations, tourism businesses and industry partners are all welcome to attend but please note that spaces are limited and will be allocated on a first-come, first-served basis. If you are a DEF project lead, please feel free to pass this invitation on to your project partners.

Date: Monday 2 July 2018
Time: 11.00-16.00
Venue: The Portico and Navy Board Rooms, Somerset House, London, WC2R 1LA


10.30    Arrival tea and coffee

11.00    Welcome and Discover England Fund update - Sally Balcombe, VB/VE

11.20    Minister’s welcome - Michael Ellis MP, Tourism Minister

11.30    DEF project 1 (England’s Coast – One Year On) - Sam Richardson, NCTA

11.45    DEF project 2 (England’s National Parks) - Mark Holroyd, Peak District NPA

12.00    Q&A with the speakers 

12.10    DEF Distribution and Marketing - Carol Dray/Tim Holt, VB/VE

12.50    Lunch

1.50      DEF research overview  - Humphrey Walwyn/Keri Portas, VE

2.15      Breakout presentations – first session (choice of 3 topics):

1) Working with the trade:

  • Trade research -  Richard Dickinson, Team
  • Our work with travel trade/ DMCs - Claire Ford/ Emma McLeese, VB

2) Business Events:  

  • BE and delegate engagement research - Anthony Lydall, Strategic Research
  • Brilliant Science - Nicola Said, Marketing Cheshire

3) Rural and outdoor product development: 

  • Outdoor activity research - Keri Portas, VE
  • Cycle England -  Liz Tattersley, Welcome to Yorkshire
  • Walking Trails - Beth Hogben, Marketing Peak District and Derbyshire

3.00      Coffee break

3.15      Breakout presentations – second session (choice of 2 topics):

1) Targeting younger audiences:

  • Buzzseekers - our global youth segment - Keri Portas, VE
  • Adrenaline-fuelled city breaks - Diana Buckley, Sheffield City Council
  • The Collection - Nicola Said, Marketing Cheshire

2) Touring route development:                                                 

  • The East of England Touring Route - Jackie Ellis
  • Great West Way - Florence Wallace, VisitWiltshire

4.00    Close

In order to reserve your place, please email

Register interest
Heligan Gardens (c) Julian Stephens
  • Date:
    2 Jul 2018 11:00 to 16:00

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