Destination case studies

The following case studies demonstrate examples of how destinations have approached various opportunities and challenges to improve the visitor experience, such as working with local stakeholders to improving visitor signage and mapping, meeting visitors on their own turf to deliver effective information and developing visitor giving schemes into an investment model.

City Information visitor guidesCity Information Centre Mobile Working Case Study

In the run up to the 2012 Games, the City Information Centre became increasingly aware of the requirement to deliver visitor information to people where and when they needed it, rather than expecting them to search out the Centre. In 2012, this was on-street at the major events the City was hosting.

Read more in the City Information Mobile Working case study (PDF, 1.49MB)


St Paul's CathedralCity Visitor Trail Case Study

The City Visitor Trail is an initiative developed by the Corporation of London (CoL) to tackle the lack of information and advice for visitors in the heart of the city, many of whom did not realise just how close many of the city's attractions were to each other, or how to get there easily. 

Read more in the City Visitor Trail case study (PDF, 1.28MB).



A street map Interconnect Birmingham Case Study

The Interconnect Birmingham project sought to improve the city's visitor information signage when it was recognised that existing signage was unsatisfactory and were a common source of complaint at local visitor information centres. A successful partnership between a wide range of stakeholders has since lead to greater integration of signage across the city's streets and transport systems, for both visitors and residents. 

Read more in the Interconnect Birmingham case study (PDF, 1.81MB).


A man by a campfirePayment for Ecosystem Service (PES) Schemes Case Study

The benefits that nature provides to society are sometimes termed “ecosystem services” and there are a growing number of schemes that enable businesses to pay for projects that maintain or enhance these services. These are called “Payment for Ecosystem Service” (PES) schemes. This study describes research investigating whether PES can provide a mechanism for new investment from businesses and visitors in environmental projects through Visitor Giving schemes. 

Read more in the PES Schemes case study (PDF, 1.69MB).