Destination Britain China and North East Asia 2019

Looking to showcase your product to key Chinese and North East Asian travel trade? Join us at our sales mission in China.

What do I get?

  • Pre-scheduled meetings with up to 100 top tour operators from across China, Hong Kong, South Korea and Japan.
  • Evening networking opportunities to meet with key operators in an informal setting.
  • Full briefing to update you on the latest inbound visitor trends from China, South Korea and Japan.

What is it?

Destination Britain China and North East Asia provides a unique platform for British destinations, products and suppliers to do business with top tour operators from across China, Hong Kong, South Korea and Japan. 

The event offers two-days of one-to-one meetings with hand-picked buyers from across China, South Korea and Japan.

It will next take place on 25-28 November 2019 in Xi'an, China.

To support suppliers we offer an introductory Welcome reception on the first night to help you to familiarise yourself with the trade and a Gala dinner for all attendees on the second evening.

What does it cost? 

Prices £3,550 +VAT for primary delegates and £2,700 +VAT for secondary delegates

What's included?

  • Two days of pre-scheduled one to one appointments with buyers – 42 appointments based on both supplier and buyer preferences
  • Three-nights hotel accommodation on 25-27 November
  • Welcome reception and networking dinner
  • Cocktail reception followed by Gala dinner
  • Access to the contact details of all international buyers & media in printed directory
  • Your company profile included in the printed event directory, for both primary and secondary delegate.


Please note that TAP grants are also available for this event.  Should you wish to apply for a grant or would like more information on the criteria please visit or TAP grant page


Fully booked
  • Date:
    25 Nov 2019 to 28 Nov 2019
  • Location:
    Xi'an, China
  • Booking deadline:
    Thursday, 24 October, 2019

Contact details

Contact name

VisitBritain Events team

"Destination Britain China was a well organised event, offering suppliers a cost effective way to meet key travel trade from throughout China."

An English Collection