Denis Wormwell

Chair of VisitEngland

Denis Wormwell is Chairman of the VisitEngland Advisory Board, a post he took up on 1 April 2017.

Denis Wormwell was formerly Chief Executive of Shearings Group, a private equity backed tour operator and hotel business.

Prior to this he spent six years at National Express Group plc where he held Chief Executive positions at both the Bus and Coach Divisions.

He has vast amount of travel, leisure and transport experience having held Director roles at Thomas Cook, Flying Colours Leisure Group and Club 18-30 Holidays, as well as previously sitting on boards for Confederation of Passenger Transport (CPT), ABTA and Federation of Tour Operators (FTO). 

Other Team Members

BTA Board member Robin Frewer

Robin Frewer

Board member

Portrait of Giles Smith

Giles Smith


BTA Board member Carol Hui

Carol Hui

Board member

Portrait of Katy Best

Katy Best


BTA Board member Karin Sheppard

Karin Sheppard

Board member

Portrait of Ian Edwards

Ian Edwards

Wales Representative

BTA Board member Peter Gowers

Peter Gowers

Board member