The toolkits are based on universal design principles to ensure communications are accessed, understood and used to the greatest extent possible, by all types of people.
Check out the case studies to find out how Peak Edge Hotel and Nottingham City Council have both benefited from using the toolkits.
Business case and overview
Did you know that 52% of customers purchase more from a business as a result of a good customer experience? This module highlights the business case for using universal design in all your communications.
This toolkit contains guidance on writing text, best practice for writing numerical information and advice on document design.
Download the written communication toolkit (PDF, 5.8MB)
Written communication case study: Nottingham City Council
Find out how Nottingham City Council improved its printed leaflet for group visits to attractions using the Written Communication Toolkit.
Face-to-face, telephone and video communication
This toolkit contains guidance on verbal and non-verbal communication, best practice on routing telephone calls and tourism communication design.
Electronic and web-based communication
This toolkit contains guidance on writing good web content, designing usable websites, sending enewsletters, using social media and more.
Electronic and web-based communication case study: Peak Edge Hotel
Find out how Peak Edge Hotel increased its website bookings by over 300% after using the electronic and web-based communication toolkit to improve its website.