Integral to our global trade marketing activity is working co-operatively with key industry partners under our Britain is GREAT platform. We work in collaboration with local, regional and national organisations, focusing on speaking to our target consumers across a number of international markets. In each of our key markets, we target a specific segment which represents the best prospect for achieving our goals. Reaching these customers is the focus of all consumer, distribution and partnership marketing activities. A number of opportunities exist this financial year across a variety of campaigns and markets in which we are seeking partners based on a co-operative marketing spend model. The specifics of the campaign will be jointly developed by VisitBritain and the partner depending on the aims and objectives of the partnership.
How much does it cost?
Investment starts from £25,000 up to £100,000 which will be match funded by us.
For more information please complete the registration form on the right hand side of the page. You might also want to download the evaluation criteria here (PDF, 304KB).
This opportunity is being tendered under a “Light Touch Regime".