About the Marketing division
Working as a key partner on the GREAT Britain campaign – both internationally and domestically – our work boosts Britain’s appeal as a tourism destination, improving its ranking in the eyes of international travellers, and increasing visitor spending in all parts of Britain. This is supported through our work with global brands such as the FA Premier League and film-makers on brand partnership campaigns.
Digital is at the heart of our marketing, with a focus on content creation, curation and distribution for England and Britain. Not only is our content is distributed through visitbritain.com, visitengland.com and our dedicated social media channels for Britain and England to inspire visitors to travel to destinations and regions all over Britain and England, but we also have a robust strategy to ensure that our content is where potential visitors are making their holiday decisions.
Supporting our overseas PR network, we provide central resources for international journalists, including an online media centre which includes regularly updated, copyright-free features and previews about new developments, attractions, events, anniversaries and accommodation throughout the UK. Through our Business Visits & Events (BV&E) activity we deliver an international platform for England promotion and, at a Britain level, work across Government to deliver key industry sector events.
Clare Mullin is our Marketing Director. Clare joined us in 2017 and has previously held senior marketing positions at the National Trust and Dyson.
As Brand and Marketing Director for the National Trust, she led the marketing and commercial functions, working on brand, communications, technology and organisational development. As well as developing their new marketing strategy which included appealing to the family market through award-winning campaigns such as 50 things to do before you’re 11 ¾ campaign, she lead the redevelopment of their entire digital platform and implemented a new approach to digital to improve customer engagement. As Group Marketing Director at Dyson, she defined their marketing strategy and drove its implementation to build the global Dyson brand in 20+ markets, achieving number one market share in key markets. She has just returned from a two-year stint in India with her family where she did voluntary work with a group of heritage hotels and was also on the board of Directors of the American Embassy School in New Delhi.