China-focused marketing and support services for business

There are now a number of companies which specialise in providing support and consultancy on the Chinese market to British tourism businesses, which are listed below.  Here is more detailed information on the various types of services available.

Capela China

Capela China specialises in ‘China-ready training’ for destinations and tourism, retail and hospitality businesses, as the exclusive UK partner of the prestigious COTRI (China Outbound Tourism Research Institute).  They also arrange tourism research in China, marketing services, consulting and business quality certification in partnership with the Chinese government.

Address: 1 The Grove, Orwell, Royston,  Cambridgeshire, SG8 5RH | Email: | Tel: 44 (0)1223 208 629

China Britain Business Council

The China-Britain Business Council (CBBC) is the leading organisation helping UK companies grow and develop their business in China. They offer practical in-market assistance, services, industry initiatives and a membership programme delivering access, seminars and networking. 

Address: 3rd Floor, Portland House, Bressenden place, London SW1E 5BH | Email: | Tel: 44 (0)207 802 2000

China Britain Travel Group (Hello Britain Ltd.)


The China Britain Travel Group (Hello Britain Ltd.) has 30 staff, based in their own office in central Beijing, dealing exclusively with the inbound business and tourist markets to Britain. They have unrivalled experience in all consultancy areas as shown.

Address: 4 Glentworth St  London NW1 5PG | Email: | Tel: 44 (0)207 487 2999

China Business Network

CBN focuses on outbound travel from China by suporting any travel and tourism related entities from attractions to airports with complete value-added services from local representation to localisation of your web site as well as reaching the entire outbound travel trade and millions of Chinese visitors in the most cost effective way. CBN has offices in Beijing, Shanghai, Guilin and London and can be reached at any time by email on

Address: China Business Centre, 5 Ensign House, Admirals Way, London E14 9XQ | Email: | Tel: 44 (0)207 536 3888

China Travel Outbound 

China Travel Outbound is a marketing agency with offices in the UK and Beijing. Staffed by experienced travel marketers, we specialise in helping travel and tourism brands access China. If you need a social media presence, Chinese website, PR or a trade representation service in China, we are here to help. 

Address: 1 Bristol Place, Brighton, BN2 5YS  | Email: | Tel: +44 (0) 1273 262 700 / +44 (0) 7549 738 477

China Ready & Accredited

Designed specifically in conjunction with the Chinese government & industry, their authoritative online CHINA READY® cultural training program  ensures successful engagement with Chinese clients & qualifies you for accreditation under the only independent CHINA READY® global quality service certification standard recognized by government & industry in both China & the West.

Address: Ground Floor, Palace House, 3 Cathedral Street, London, SE1 9DE | Email: | Tel: 44 (0)203 122 0108 (UK) or 86 158 00935779 (China)

Chopsticks Club

Since its creation in 1993, the Chopsticks Club has defined itself as a China-UK hub and gateway and now has over 4,000 professionals in its network. They provide two-way cross-cultural training and mandarin classes to enable Chinese and British professionals to feel more confident when working and delivering services cross-culturally. They offer networking events, recruitment services and even bespoke tours and they are proud to leverage the expertise of their members to deliver bespoke business services from IP to market research, PR and translation.

Address: Queenswood house, 4 Manor  Gardens, Bradford on Avon, Wiltshire BA15 1FR | Email: | Tel: 44 (0)788 193 5412

COTRI (China Outbound Tourism Research Institute)

COTRI  is the world's leading independent research institute for information, training, quality assessment, research, and consultancy relating to the Chinese outbound tourism market. They offer a broad range of customised services including market research, analysis, training, consulting, and coaching for destinations, companies, and individuals, as well as a wide portfolio of publications. 

Address: West India House, Eiffestr 68, Hamburg 20537, Germany | Email: | Tel: 49 40 558 99 576


Digipanda aims at helping UK inbound businesses promote in China. They can help you with setting-up website and social presence in China; Targetting Chinese visitors travelling to the UK, Targetting the Chinese student population in the UK, Promoting via Ctrip and Mafengwo, and Getting a China Business License with a virtual presence

Address: 1st Floor, 78, Shaftesbury Avenue, London W1D 6NE | Email: | Tel: 44 (0)7741 717751 or 020 82032275


Dragon Trail Interactive

Dragon Trail Interactive is a travel focused digital marketing agency, which helps clients reach and engage with affluent Chinese consumers online.

Address: offices in London & throughout mainland China   | Email: | Tel: +44 (0)78 2109 3199

Geocast TV 

Produces inspirational videos on a variety of places to enjoy around Great Britain covering heritage, shopping and attractions. Also implements targeted marketing of video content direct to China and provides detailed reporting back to clients.

Address: Pump House, 10 Chapel Place, London EC2A 3DQ | Email: | Tel: 44 (0)203 772 3000

Global Blue UK Limited

Global Blue operates one of the world’s biggest and most trusted Tax Free Shopping networks, providing its customers with savings of up to 19% on items that they purchase abroad. Their suite of products is designed to help businesses meet the international shopper's every need, putting you in the perfect position to grow your business around this fast-growing traveller market.

Address: 11th Floor GW2, Great West Road, Brentford, London TW8 9HU | Email: | Tel: 44 (0)782 333 7043

Lan-bridge Communications Ltd 

Lan-bridge is a Chinese translation company, headquartered in Chengdu with an office in London. They provide clients with websites and marketing materials that resonate with Chinese audiences. 

Address: 9 Devonshire Square, London EC2M 4YF | Email: | Tel: 44 (0)203 586 1407

Market Me (China) Limited

Market Me China – marketing the world to China. Working with a global clientele, they provide a one-stop shop of Chinese online marketing solutions to you.

Address: 35 Vicarage Gate, St Erth, Hayle, Cornwall TR27 6JB | Email: | Tel: 44 (0)173 675 7734


MoneySwap provides payment solutions and gateways to merchants and partners which allow both online and point of sale transactions to be settled using UnionPay cards in the UK.  

Address: 2nd Floor , 18 Pall Mall, London SW1Y 5LU | Email: | Tel: 44 (0)203 282 7193

Morris Visitor Publications

A publishing company specialising in printed products for visitors to London, including two Mandarin-language magazines - Where London - and a London map each year for Chinese visitors. It is part of a worldwide media company, based in the USA.

Address: 2nd Floor, 233 High Holborn, London WCV 7DN | Email: | Tel: 44 (0)207 611 7897

Okhiwi Media

Okhiwi Media is a B2B Digital Media Agency connecting the UK with the Chinese market. is its own dedicated Chinese language portal for Chinese students and visitors.

Address: 164/180 Union Street, Bankside, London SW1 0LH | Email: | Tel: 44 (0)207 620 3535

Qumin Digital

Qumin is London’s first Anglo-Chinese Digital Marketing Agency, delivering Chinese websites, social media and search marketing.

Address: 10 Greenland Street, London NW1 0ND | Email: | Tel: 44 (0)207 183 2596

Reach into China

Reach into China provides advice and services to enable clients to market more effectively to Chinese visitors to the UK, and then to give a better visitor experience to their Chinese customers. They particularly target the UK's historic, cultural and leisure sectors.

Address: E42 Du Cane Court, London SW17 7JL | Email: | Tel: 44 (0)7785 342 667

Red Lantern Media

A UK-Chinese marketing company bringing the best of Britain to China. Clients include: Premier League, Wimbledon and Longleat House.

Address: Great Oak Farm Offices, Mag Lane, Lymm, Cheshire, WA13 0TF | Email: | Tel: 0845 901 0220

Royale Classical Hotel Collection

Royale Classical Hotels British Collection selected "China Welcoming" Hotels that are traditional, distinctive and unique to make your visit to Great Britain extra special and memorable.

Address: 21 Clare Road, Halifax, West Yorkshire HX1 2HX | Email: | Tel: 44 (0)148 354 6490


The best way to know where to go? What to eat? What to buy? And how to play in the UK. Kanjin UK bring you the insight of the UK.

Address: 18/5 Warrender Park Road, Edinburgh EH9 1JG | Email: | Tel: 44 (0)131 478 0452

Sinclair Global

Sinclair Global work for retail, leisure and service brands to drive business from high spending tourism markets like China. They provide the full range of PR, social media and and CRM services and create partnerships and alliances that deliver significant and sustainable growth. 

Address: Brackenhurst House, The Common, Chipperfield, Herts WD4 9BZ | Email: | Tel: 44 (0)7836 610744

The Hotel Marketing Company

The Hotel Marketing Company has two main activities – distributing CCTV into hotel guest room TV systems and signing up hotels and tourism business to accept Union Pay credit card.

Address: 24 Cliveden Road, London SW19 3RB | Email: | Tel: 44 (0)208 788 7293

TOFU Limited

Start-up boutique marketing consultancy / agency providing digital & marketing services to UK-based hospitality businesses.

Address:9D Theatre Street, London SW11 5NE | Email:  | Tel: 44 (0)7580 336440



Wei-UK are a specialised marketing, PR, and media agency which focuses on the Chinese luxury shopping market. Their media streams, brand campaigns and market influence are built around their direct interaction with Chinese tour guides, student associations, Chinese media groups, and UK based Chinese professionals. 

Address: 20 Broadwick Street, London, W1F 8HT | Email: | Tel: 44 (0)7803 886 542

Thompson Media Partners

Publishers of UK city guides (print, online & app formats) in Mandarin for the inbound Chinese traveller.

Address: Avenue Business Park, Elsworth, Cambridge, CB23 4EY | Email: | Tel: 44 (0)1954 267696

Ziki Global

A professional consultancy company that assists Chinese clients to succeed in UK and Europe. Aims to bridge the relation for UK and China. Promote business and cultural exchanges for the two sides.

Address: Suite 13, 3/F Peel House, 33-44 London Road, Surrey SM4 5BX | Email: | Tel: 44 (0)207 610 9100

DongXi Marketing

DongXi Marketing specialises in the set up and management of WeChat Service and Subscription accounts and the design and implementation of WeChat mini sites within the WeChat platform.

Address: 9 Parade, Leamington spa, Warwickshire CV32 4DG
Email: | Tel: 44 (0)7977 580631