The event highlighted tourism’s role in creating jobs and boosting local economies including coastal towns and rural communities and creating a sense of people, place and wellbeing.
It also put the spotlight on tourism’s global role as a major part of British trade, driving inward investment and framing how people around the world view Britain, promoting a message of welcome and driving its leading ‘soft power’ rankings.
The Prince of Wales’ association with the BTA goes back decades with His Royal Highness also a long-standing Patron of English Tourism Week.
