Celebrating 50 Years of British Tourism

More than 100 representatives from across the UK’s tourism industry attended a reception last week with Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall to mark the British Tourist Authority’s (VisitBritain.VisitEngland) 50th anniversary and to celebrate half a century of tourism’s importance as an engine of economic growth.

HRH Prince of Wales and Duchess of Cornwall attend 50th anniversary celebration

The event highlighted tourism’s role in creating jobs and boosting local economies including coastal towns and rural communities and creating a sense of people, place and wellbeing.

It also put the spotlight on tourism’s global role as a major part of British trade, driving inward investment and framing how people around the world view Britain, promoting a message of welcome and driving its leading ‘soft power’ rankings.

The Prince of Wales’ association with the BTA goes back decades with His Royal Highness also a long-standing Patron of English Tourism Week.