Carol Dray

Commercial Director

Carol leads on retail product development, maximising the effectiveness of our online retail shop, product development and distribution across Britain and England as well as shaping our Britain and England commercial partnerships. 

About the Commercial Division

Our Commercial Division oversees product development and distribution in Britain and England, our online shop, e-commerce, and commercial partnerships. The division is responsible for our retail operations on the VisitBritain shop, this in partnership with PR and B2B activity provides a route to market for small and medium sized tourism businesses across Britain. Our London-based partnership team focuses on the key account management of our major commercial partners in Britain and England. 

Carol’s biography

Carol is our Commercial Director. She is responsible for our commercial partnerships, product development and distribution and the online retail shop. 

Carol has a strong track record in the digital space across the Travel, online retail and gambling sectors. She has held senior Commercial & Marketing roles in a number of organisations; British Airways,, Thomas Cook, Avis, Rank & Rakuten.

Other Team Members

Hazel Cunningham

Business Services Director

Clare Mullin

Marketing Director

Manuel Alvarez

Director of China and North East Asia

Sally Balcombe

Sally Balcombe

Chief Executive

Robin Johnson

Director Europe

Patricia Yates

Director Strategy and Communications

Gavin Landry

Director Americas

Drew Stokes

Andrew Stokes

England Director

Tricia Warwick

Director Asia Pacific, Middle East and Africa (APMEA)