Business Events webinars

Register for our free Business Events webinars to support the sector's recovery.

What do I get?

  • Free webinar programme for the business events sector
  • Practical tips advice and guidance from experts to set you on the road to recovery
  • Valuable insight and opportunities to connect and grow

What is it?

Sign up for our free webinars specifically tailored for the business events community, to help you brush up on your skills and get back on track in preparation for recovery.

Please note: Due to the period of national mourning, we are postponing the webinar, Developing an Ambassador Programme – what’s changed? on 14 April. New details will be available soon. 





Business events workshop: Hybrid Events Part 1 - Making revenue through this latest trend

A staggering 97% of event marketers believe we will see more hybrid events in 2021 than ever before. During this 1 hour session you will learn what exactly hybrid events are and how you should be incorporating them into your hotel or venue’s 2021 sales strategy. The workshop is being delivered by Kate Plowright, Founder & Director of Selling Savvy, a 5* Award-winning sales training business specifically working within the hospitality and event industry, and SFL Group, one of Selling Savvy’s trusted AV partners.

In this session you will learn:

  • What are Hybrid Events?
  • Examples of Hybrid Events
  • Why is it important for us to learn about Hybrid Events?
  • Statistics to back up the need for hotels and venues to consider offering Hybrid Events
  • The Event Booker Journey – what has changed?
  • Top Tips for Hotels and Venues selling Hybrid

Suitable for: Hotels, Venues, Convention Bureaus, Destination Management Organisations

Tues 23 February  


Watch recording

Hybrid Events Part 2 - Engaging Your Audience in a Hybrid or Virtual Environment

What steps to take when your audience become choosy about which events they attend...Anticipating the questions participants might have before they click the 'register' button.
What impact does this have on how you decide format, agenda, content and their engagement journey. Do we have to engage our audiences differently if a hybrid or fully virtual environment?
The workshop is being delivered by Leslie Robertson, CEO and Caroline Mackenzie, Operations Director of Open Audience Ltd, answering all the questions you might have about Hybrid and Virtual engagement strategies.

In this session you will learn:

  • The challenges clients are facing trying to make sense of Physical / Hybrid or Virtual events
  • What questions they may ask?
  • How to engage with your audience.

Suitable for: Hotels, Venues, Convention Bureaus, Destination Management Organisations, Associations, Corporate Event Planners, Venue Finders.

Tues 9 March


Watch recording

Business Events Webinar: Developing an Ambassador Programme – what’s changed?

If you were setting up an Ambassadors Programme in a post pandemic environment, what has changed from the traditional programmes that exist, what are the new requirements from a local ambassador and how can you ensure you set up a programme that delivers for your destination.

Learning outcomes:Have a clear indication of what an Ambassador Programme could look like in your destination and be able to formulate a plan of action to build a programme

Understand how Ambassador needs have changed and how that will shape your programme

Hear the university viewpoint – what role do conferences play in achieving their strategic ambitions and how can you leverage that in your programme

Who is it suitable for: Destinations who are not currently running an Ambassador programme or have recently set one up and looking for some insight

Wed 14 April


11am - 12pm 



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Contact details