Business Events webinars

Register for our free Business Events webinars to support the sector's recovery.

What do I get?

  • Free webinar programme for the business events sector
  • Practical tips advice and guidance from experts to set you on the road to recovery
  • Valuable insight and opportunities to connect and grow

What is it?

Sign up for our free webinars specifically tailored for the business events community, to help you brush up on your skills and get back on track in preparation for recovery.





Business events workshop: The power of digital marketing

Join VisitBritain and experts to focus on digital marketing for business events and reach your audience through digital channels. This session will focus on three key areas led by a range of experts. The session includes:

• Key considerations for your digital marketing strategy – Fiona Macdonald, Senior Manager Business Events

• Focus on paid social media – led by VisitBritain’s media buy agency OMD

• Focus on analytics – led by VisitBritain’s Data & Analytics Team

  • Suitable for: Destinations/convention bureau, hotels, venues, DMCs



16:00 - 17:00


Business events workshop: Best practice in finding and working with ambassadors as a route to successful bidding

Ambassador Programmes are an integral part of bidding for an international association event.  Managed and run effectively it can provide your organisation with a network of local experts willing and able to support you with an international bid.  It can help build that pipeline of future business enabling you to plan and work in advance.

During this session we will share examples of best practice in finding and working with ambassadors and explore how the current pandemic could alter the way programmes are run.

Suitable for: Destinations/convention bureau, hotels, venues

Thurs, 26


16:00 - 17:00

Book now

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