Business Events webinars

Register for our free Business Events webinars to support the sector's recovery.

What do I get?

  • Free webinar programme for the business events sector
  • Practical tips advice and guidance from experts to set you on the road to recovery
  • Valuable insight and opportunities to connect and grow

What is it?

Sign up for our free webinars specifically tailored for the business events community, to help you brush up on your skills and get back on track in preparation for recovery.





Business events workshop: The power of digital marketing

Join VisitBritain and experts to focus on digital marketing for business events and reach your audience through digital channels. This session will focus on three key areas led by a range of experts. The session includes:

• Key considerations for your digital marketing strategy – Fiona Macdonald, Senior Manager Business Events

• Focus on paid social media – led by VisitBritain’s media buy agency OMD

• Focus on analytics – led by VisitBritain’s Data & Analytics Team

  • Suitable for: Destinations/convention bureau, hotels, venues, DMCs



16:00 - 17:00


Business events workshop: Best practice in finding and working with ambassadors as a route to successful bidding

Ambassador Programmes are an integral part of bidding for an international association event.  Managed and run effectively it can provide your organisation with a network of local experts willing and able to support you with an international bid.  It can help build that pipeline of future business enabling you to plan and work in advance.

During this session we will share examples of best practice in finding and working with ambassadors and explore how the current pandemic could alter the way programmes are run.

Suitable for: Destinations/convention bureau, hotels, venues

Thurs, 26


16:00 - 17:00

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Business events workshop: Future-proofing your destination post-COVID

Destination marketing for conferences and events needs to change in the post-COVID world and it looks like sector relevance, intellectual capital and academic assets will be more important than ever in the future. Concerns over safety, the environment and budget, as well as the ever improving technology for virtual meetings, mean that visitors may opt to stay at home rather than travel to a conference, even once the pandemic is over.

This workshop will look at possible ways that a destination can influence this behaviour, to change the ratio of virtual vs in-person participants in favour of the latter in the future and provide a compelling reason to travel. We will look at the importance of looking and planning ahead, putting in the work now to protect your future pipeline of business. We will look at some practical examples of destinations that have found new opportunities by linking the science/content of the conference with the strength of the intellectual capital of the destination, how you can be creative with other activities taking place in your city or region and the importance of aligning your strategy with your local enterprise partnership and Growth Hub.

Suitable for: Destinations, hotels, conference centres


Tuesday, December 15, 2020

 2:00 pm

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