Business events bidding masterclass

Gain comprehensive insight into the association sector and its value.

What do I get?

  • A deeper understanding of the associations sector
  • Increased confidence in approaching the associations sector
  • Practical knowledge and tips on creating bidding collateral

What is it?

This masterclass provides a comprehensive guide not just to the association sector, but how to identify your region’s sectoral expertise, key assets and how to articulate this in a successful bid. You’ll be introduced to key association tools ICCA, UIA and other membership organisations as well as reviewing international and UK best practice.

The workshop will provide practical knowledge on bidding collateral, as well as touching upon strategic roles of ambassador programmes and ‘bidding to lose’.  

The workshop will be facilitated by Caroline Mackenzie, who has worked on a range of industry initiatives including being a APPGI contributor to the Competitiveness of the UK Events Industry as well as being on the steering groups for both The Meeting Show and Business Tourism for Scotland.

Register interest
Business events
  • Date:
    15 Aug 2018 10:00 to 16:00
  • Price:
    £150 + VAT

Contact details

Contact name

Jamie Ades