Business Events activity highlights

Showcasing Britain to key influencers in the Meeting, Incentives, Conferences and Exhibitions (MICE) market. Connecting UK destinations and tourism businesses with international buyers from the US, China and Europe. Highlighting Britain overseas and on home soil.

Every year we organise events and exhibit at trade fairs to build the knowledge of Britain among key influencers and buyers by delivering workshops, seminars and meetings. Discover some of the highlights from our recent events. 

Skift Report on UK business events

A new report has been launched by Skift on how UK cities excel at hosting conferences in advanced and creative industries.

The report, produced in collaboration with VisitBritain, looks at a number of areas including how city leaders are supporting conference planners, and how the UK convention bureaus and cities are bringing value to attendees.

Download a copy of the report



Targeting European International Association Conference organisers

In December 2017 we hosted three European lunch events in Paris, Geneva and Brussels to provide a sales platform for UK destinations to meet International Association Conference organisers with strong potential of bringing events of 200 to 6000 delegates to Britain.

The lunches helped facilitate business meetings between 34 organisers and UK destinations from across Britain to discuss the potential for hosting international conferences

This marks the beginning of our new Business Events presence in Europe, selling the UK’s business events product to international association and corporate event planners and agencies.

Reaching Business Events buyers at IBTM World

We were joined by 24 English suppliers at IBTM World in Barcelona 28-30 November 2017.

We welcomed over 650 buyers from the Meeting, Incentives, Conferences and Exhibition (MICE) industry to the stand that resulted in 400 unique buyer leads for our England stand partners, a new record for any of our business events.

We were also delighted to receive the Best Stand Personnel Award out of 150 exhibitors at the event.

Visit Wales also partnered with us as part of the wider British stand.