Business advice hub

Find practical information for tourism businesses in England on where to get help when starting up, as well as understand your legal obligations with The Pink Book Online, the guide to legislation for accommodation providers in England. Explore our Digital Marketing Toolkit, a step-by-step guide to help you make the most of digital marketing, and gain an insight into what different target markets are looking for. Find out how to cater for the growing accessible tourism market and follow our easy to use Accessibility Guide website. There is also information on the benefits of gaining a quality grading by participating in VisitEngland’s National Quality Assessment Schemes for accommodation and visitor attractions and discover how to apply for the prestigious VisitEngland Awards for Excellence.

Starting & growing your business

walkers exploring
If you want to start a business in this vibrant and growing sector, there are many things you may need to consider and organisations who can help.

Pink book of legislation

Stay on the right side of the law and ensure your business runs efficiently with the Pink Book guide to legislation.

Quality Edge magazine

Header of front cover of Quality Edge magazine issue 24
Read the latest edition of our Quality Edge magazine and access past editions.

Providing access for all

A man in a wheelchair and woman with a pushchair in a museum shop
We provide a host of tips and advice to help you cater for visitors with accessibility requirements, a market worth £12 billion.

Writing an Accessibility Guide

a woman in a wheelchair reading in a garden
Level entry access. Hearing loops. Designated parking. An Accessibility Guide will help people understand what provisions you've made for people with accessibility requirements.

Maximising your sustainability

a green park with a lake
Sustainability isn’t about doing business differently, it’s about doing business even better and in the process saving money and enhancing customer appeal.

Simple steps to promote your business

a box of free area maps
There are many small and low-cost steps you can take to help promote your business, from working with other operators to identifying potential markets and tracking visits to your website.

Digital Marketing Toolkit

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Our Digital Marketing Toolkit helps tourism businesses make the most of online channels.

Building your website & maximising SEO

Online Marketing Toolkit Roadmap
This section of our Online Marketing Toolkit contains guidance on building a website and an overview of making the most of Google products.

Engaging customers through social media

This section of our Online Marketing Toolkit contains guidance on using Facebook, Twitter, creating blogs and maximising the use of video.

Communication toolkits

Follow the guidance in our three communication toolkits to widen your appeal, improve loyalty and increase revenue.

Employing & training staff

Two young men standing outside a hotel
Tourism thrives on customer service, so hiring enthusiastic staff who fit with your style of business is vital.

Managing your finances

A man with a laptop
If you want to access funding to set up a business or expand your existing operation, we've pulled together an overview of finance organisations aimed at helping small businesses.

Dealing with floods

A person struggling with an umbrella in a storm
If your business has been impacted by floods, find information and advice below to help you get back on your feet.

Tourism planning guidance

view of Blackpool
Find our how tourism developers can maximise the economic benefits of tourism for their areas.