Building your destination legacy

Learn how to better approach associations and gain an understanding of the positive impact legacy programmes can create in your city and community.

What do I get?

  • Hear from association leaders about their legacy programmes
  • Develop a clear understanding on how to change your approach of pitching to asssociations
  • Learn how to measure the impact of conferences

What is it?

Learn from association leaders who will provide insights from their own strategic goals to develop legacy programmes and how the impact can be measured. Hear examples from ICCA and BestCities that will help illustrate how to change conversations with association clients to create working relationships that help associations achieve their goals and connect with the community rather than just promoting your conference facilities. Through these methods you can further develop your destination and raise the awareness of the power of conferences.

The session will be facilitated by Jane Cunningham who has worked closely with International Associations for 15 years in business development roles across organisations before joining GainingEdge in 2009 and taking on the BestCities Global Alliance account.


Register interest
  • Date:
    19 Mar 2019 10:00 to 16:00
  • Price:
    £75 +VAT
  • Location:
    Radisson Blu Edwardian Manchester Free Trade Hall. Peter Street, Manchester, M2 5GP

Contact details

Contact name

Jamie Ades