The global exposure that Britain enjoyed in 2012 provided an unprecedented opportunity for VisitBritain to ensure that the whole of the UK visitor economy benefited from the 2012 Games.
In partnership with Visit Wales, VisitScotland and London & Partners, we commissioned research to understand international consumer sentiment towards international travel during the COVID-19 pandemic.
Find out the central role tourism plays in creating new jobs across Britain.
Discover how the world views Britain.
Britain’s welcome to overseas visitors
Download best practice guidelines for developing the final mile from transport to attraction.,