Using #OMGB (Oh my GREAT Britain), the hashtag at the heart of VisitBritain’s international digital marketing drive, the campaign features images of amazing moments from across Britain’s nations and regions.
Bear Grylls has travelled the length and breadth of the country exploring the dramatic coastal and mountain terrain and shared his experiences of the landscape, animals and geology. Through his adventures he opens up magical moments on offer across Britain to inspire people to get out and explore the country.
Bear Grylls said:
“We truly live in the most incredible country...spectacular and always beautiful...and it’s where I learnt so many of the skills I use on adventures around the world. I hope you enjoy this home that I am so proud of and share your amazing adventures in Britain using #OMGB.”
VisitBritain Marketing Director Robin Johnson said:
“Britain is packed full of amazing moments and experiences. Bear’s top 10 moments showcase the sheer diversity of incredible, one-of-a-kind holiday experiences on offer, inspiring even more people to get out and enjoy new activities and destinations and spreading growth from tourism across the whole of the UK.”
Bear Grylls top 10 #OMGB moments
1. Climbing Ben Nevis in the Scottish Highlands
I’ve spent much time here, scaling the highest mountain in Britain, and it’s where my dad learnt to climb!
2. Paragliding around the Sugar Loaf peak in the Black Mountains, Wales
One of my favourite things has to be flying around in my powered paraglider, riding the winds and soaring through the mountains near my Welsh home.
3. Reaching the summit of Pen y Fan in the Brecon Beacons National Park, Wales
The views from the highest summit in south Wales are so impressive and I love the little lake under the north face, half way up the mountain.
4. Enjoying the isolation of Ben Loyal in the Scottish Highlands
This is my favourite mountain in Britain, on the north coast of Scotland, and where I met my wife Shara!
5. Climbing and caving at Malham Cove in the Yorkshire Dales, England
The Yorkshire Dales are amazing and have been shaped by some fierce forces of nature, including this inspiring limestone formation that you can get inside… and up on top of!
6. The views from Skiddaw in the Lake District National Park, England
This is the first mountain I climbed with my wife Shara. It’s one of the largest fells in the Lake District and the walk up from Keswick has superb vistas.
7. Walking the Llŷn Peninsula Coastal Path, Wales
Chilling out in Wales, lying in the long grass, with Shara and our three boys beside me - this is when I am happiest. The rest of our year is so busy, so we tend to holiday just us as a family on our small island hideaway in Wales, where we have limited communication and no mains power or water. This nearby coastal walk, also known as the Edge of Wales Walk, is spectacular.
8. Sea cliff climbing at Culver Downs, Isle of Wight
I used to run up to Yarborough Monument here when I was training for the military, and some of my earliest, fondest memories are of making boats and learning to climb with my dad on the sea cliffs. These were the foundation stones for all my love for adventure, and that closeness with him.
9. Snowdon by foot - not train! Snowdonia, Wales
Adventure is at the heart of what we love as a family and hiking in stunning Snowdonia is a favourite. We also have a few of our Survival Academies nearby.
10. Scrambling in The Cuillin mountains on the Isle of Skye, Scotland
These rocky mountains - where I guided Hollywood actor Ben Stiller for my TV show Bear’s Wild Weekends - are widely considered the most challenging and rugged terrain in Britain.
Bear Grylls is one of the ambassadors for Wales’ Year of Adventure and said “Wales, is where the adventure starts in 2016.”
The #OMGB ‘Home of Amazing Moments’ campaign is part of the UK Government’s global GREAT Britain campaign, which showcases the very best of what Britain has to offer as a place to visit, study and do business.
Just last month UK Prime Minister Theresa May launched a ‘Tourism Action Plan’ to ensure that Britain remains a top destination for visitors from across the globe.
Last year set a record for inbound tourism to Britain on visits and spend with 36.1 million visits, 5% up on 2014, and spending up 1% to £22.1 billion.
For more information: #OMGB - Great Britain - Home of Amazing Moments
Notes to Editors
Bear is now bringing the adventure to our doorsteps with his first ever UK live arena tour spectacular, Endeavour, which will see him recreate some of the greatest moments of human exploration ever in an arena near you. Tickets available now from WWW.BEARGRYLLSLIVE.COM
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