Be part of our international marketing campaign – Welcome to another side of Britain

Download our industry toolkit to see how you can get involved and be part of our campaign to highlight your business or destination to international consumers.

What do I get?

  • Join a movement to inspire and welcome visitors back to Britain
  • A chance to highlight your business or destination to consumers with the potential to feature on our digital, social media and PR channels
  • Download the campaign toolkit to feature the campaign on your channels

What is it?

Our new international marketing campaign, ‘Welcome to another side of Britain’ is launching in February 2022 to make Britain the destination of choice in 2022 and beyond in our most valuable inbound markets. The ‘Welcome to another side of Britain’ campaign is available to all. By working together we can maximise visibility and engagement to inspire and welcome visitors back to Britain and ultimately to drive tourism across the country. We look forward to working with you to build consumer confidence and make Britain a must-visit destination.

Ways to get involved in the campaign:

Download our free campaign toolkit for examples of how your business or destination can get involved as well as to download marketing assets to support your activity and for use on your channels.

Share your news, stories and images linked to our campaign themes to gain potential exposure across our consumer PR, social and web channels.

Explore our research including our inbound sentiment tracker  or take a look at our international and domestic research.


See our other marketing and event opportunities.

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