As the tourism delivery partner for the GREAT campaign, we are developing a £5 million UK-wide domestic marketing campaign to inspire consumers to travel and enjoy the country’s amazing tourism offer from this autumn.
Find out more below on how you can be part of the Escape the Everyday campaign or download our brochure (PDF, 3.46MB) to learn more.
We are delighted to be able to offer businesses and destinations the opportunity to be part of this multi-million pound domestic marketing campaign. In a “normal” year, the domestic tourism industry is worth £91.6 billion to the economy. With a forecast for 2020 of £46.8 billion, down 49%, it is crucial that we work together to drive domestic breaks this autumn and winter.
Launching this September, Escape the Everyday will reassure consumers and build their confidence to book travel across the nations and regions by tapping into their pent-up desire to escape and for freedom following months of lockdown.
The campaign will highlight our unique tourism offer by focusing on three key themes – Discovery, Freedom to Explore and Treat Yourself. Content will showcase both our vibrant cities and breath-taking countryside and coastal locations that make the UK a brilliant place to explore this autumn and winter.
We know what a tough time it has been and continues to be for many businesses and we want to ensure that tourism rebounds to once again become one of the most successful sectors of the economy. We can only do this by working together in partnership. Partnerships are at the heart of what we do and we have agreed with the Government that this campaign will be no different. We have a great story to tell visitors and by joining behind a collective message we will be able to ensure the greatest impact and deliver real results.
Whatever your size of business – large or small – there are ways to get involved. Download the full industry brochure (PDF, 3.46MB) to learn more about the opportunities to work with us as part of the Escape the Everyday campaign.
See all opportunities to get involved in the Escape the Everyday autumn campaign:
Get involved in the campaign when it launches on 16 September: