We are delighted to be able to offer you the opportunity to be part of the next phase of Escape the Everyday, our multi-million-pound consumer campaign. First launched in autumn 2020, to encourage people to book a short break across the UK, the campaign showcases the breadth of experiences to escape to. The campaign also works to reassure and build confidence to book travel across the nations and regions by tapping into their pent-up desire for freedom following months of lockdown.
We’ve set an ambitious target to generate an additional 224,000 domestic trips in the UK, and to work in partnership to bring additional value to support the campaign. Whatever your size of business – large or small – there are ways to get involved. Come join us in our national campaign, Escape the Everyday.
Ways to get involved in the Escape the Everyday campaign:
Download our new free campaign toolkit for examples of how your business or destination can get involved as well as to download marketing assets for to support your activity and for use on your channels
Share your news and stories linked to our campaign themes to gain potential exposure across our consumer PR, social and web channels.
Bespoke campaigns
This summer we won’t be carrying out any individual paid/non-paid co-op partner campaigns, however, if you think your own paid marketing activity can align to the ETE domestic campaign please get in touch at partnerships@visitbritain.org for further discussion. We’d be happy to share media plans with you and see how we can align.
Campaign image downloads
Research and other useful links
- Download infographics to encourage people to Escape the Everyday... Responsibly
- Explore domestic overnight and day visitor data or take a look at our Research A-Z, which lists our research alphabetically by research topic. You can also take a look at our research timetable to find out when the next set of results will be release.
- Make sure you are subscribed to VisitBritain/VisitEngland's bi-weekly industry e-newsletter for updates on how to get involved.
- Share your tips and photos by tagging #EscapetheEveryday on social media.
