Be part of our domestic marketing campaign - Escape the Everyday

Be part of our domestic marketing campaign – Escape the Everyday and Escape the Everyday… responsibly – for a chance to highlight your business or destination to consumers.

What do I get?

  • Be part of a movement to keep UK short breaks top of mind for when people can travel again
  • Opportunity to be part of this multi-million pound domestic marketing campaign
  • A chance to highlight your business or destination to consumers with the potential to feature in our digital, social media and PR channels

What is it?

As the tourism delivery partner for the GREAT campaign, we have been running a £5 million UK-wide domestic marketing campaign since September 2020 to inspire consumers to travel and enjoy the country’s amazing tourism offer for the year ahead, or keep Britain top of mind for when visitors are unable to travel. In a “normal” year, the domestic tourism industry is worth £91.6 billion to the economy. With a domestic forecast for 2021 predicting a recovery to £61.7 billion (following significant losses in 2020), there is no better time to work together to drive domestic breaks for the year ahead and boost recovery.  

We know what a tough time it has been and continues to be for many businesses and we want to ensure that tourism rebounds to once again become one of the most successful sectors of the economy.  We can only do this by working together in partnership. Partnerships are at the heart of what we do and we have agreed with the Government that this campaign will be no different. We have a great story to tell visitors and by joining behind a collective message we will be able to ensure the greatest impact and deliver real results.

Escape the everyday responsibly logo in black and purpleEscape the Everyday... responsibly

As tourism begins to open up across England in line with Step 2 of the Government roadmap , we’re encouraging responsible travel that makes a positive impact on local communities and invite you to join us in communicating an “Escape the Everyday Responsibly” message.

We wish to land the following key messages for responsible travel:

  • A cartoon illustration of  man going into a coffee shop with We're Good To Go sign on the window.Plan and book ahead. If your plans change, remember to cancel in good time so your table or room doesn’t go to waste.
  • Respect, protect and enjoy nature and the great outdoors.
  • Avoid tourist hotspots and check out England’s hidden gems instead.
  • Be kind to staff and locals, and support local independent businesses where you can.
  • Follow social distancing rules, wash your hands regularly and wear face coverings where necessary.
  • Look out for the We’re Good to Go mark – it shows businesses that are operating in line with government COVID guidance.

From 12 April, we will be sharing this messaging across our channels and there are a number of ways you can get involved which include:

Find out more below about our Escape The Everyday domestic consumer campaign to inspire people to book a short trip in the UK,  which kicks in when a lockdown is underway and people are unable to travel.

You can also access the ‘Know Before You Go’ toolkit and download the branding to use on your creative if you require a more immediate and direct message.

The rail industry is following government guidance and taking steps to ensure the safe and continued running of the railway. National Rail ask businesses to encourage employees and customers to follow the recommended travel guidance. You can view their advice for businesses webpage and download their ‘Advice for Businesses' PDF booklet.

 

Escape the Everyday logEscape the Everyday

Spanning print, broadcast, partnerships and digital activitiies, the Escape the Everyday campaign reassures consumers and builds their confidence to book travel across the nations and regions by tapping into their pent-up desire to escape and for freedom following months of lockdown.

 

Hiker in yellow with arms raised in a v in front of cumbiran landscape with know before you go logoAlso see other consumer marketing opportunities to get involved:

A couple of kayakers on the river in Newcastle

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For broadcast opportunities, as well as brand, paid content and print supplement opportunities