Be part of Escape The Everyday at Home

Find out how to get involved in our consumer marketing campaign Escape the Everyday in response to the current lockdown in England

What do I get?

  • Be part of a collective message to shine a spotlight on England businesses turning their offers virtual during this time
  • Be part of a movement to keep UK short breaks top of mind for when people can travel again
  • Potential opportunity to feature on our consumer website, social media and PR channels

What is it?

So that we can best support the tourism industry at this difficult time, we have been consulting industry partners including DMOs and SMEs to inform and shape our domestic marketing approach over the coming weeks.

Our objective remains to keep short breaks top of mind for when people can travel again and where possible, encourage consumers to support local business during lockdown through activities that bring value to UK industry.

Sitting under the campaign umbrella, Escape the Everyday at Home will bring owned and earned channel content together across three key themes:

  • Seasonal Fun – England tourism businesses offering virtual experiences or planning events post-lockdown
  • Local Flavour – England food and drink producers offering local takeaway, “at home” food and drink experiences
  • Learn More – England tourism businesses offering opportunities to learn new skills at home (e.g. local distillery offering gin making kits)

So, from Valentine's Day experiences inspired by England, to home-cooking kits supplied by top restaurants – our content during the current lockdown will place the spotlight on local producers and makers.

How can you get involved?

 
Escape The Everyday At Home logo

Contact details