Annual Survey of Visits to Visitor Attractions: Latest results

Each year, we invite all English visitor attractions to take part in an annual survey, recording visitor numbers alongside key information like entrance fees and visitor profiles.

2015 visitor admission trends

The results from this survey are reported annually, providing an overview of the visitor attraction sector.

The survey is carried out through a mix of online and postal interviewing. This approach means we're unable to verify results provided by individual attractions beyond a very basic 'sense check'. Read more about our methodology (PDF, 123KB)

Survey users should also be aware that the lists of English attractions included in the report only feature those that choose to participate and make their results public.

The Annual Survey of Visits to Visitor Attractions is an official statistic and is produced in adherence with the Code of Practice for Official Statistics (2009). You can find out more about what this means by visiting Official Statistics

If you have any queries about the survey, get in touch. Results of the survey are published according to our release timetable

2015 Headline results

RANK Most visited PAID attractions Most visited FREE attractions 
  Name of attraction Number of Visitors in 2015 Name of attraction

Number of Visitors in 2015

(E) = Estimate

1 Tower of London


British Museum 6,820,686
2 Westminster Abbey 1,664,850 National Gallery 5,908,254
3 Royal Botanic Gardens, Kew Gardens 1,622,821 Natural History Museum 5,284,023
4 St Paul's Cathedral 1,609,325 Tate Modern 4,712,581
5 Chester Zoo 1,516,808 Brighton Pier 4,600,000 (E)
6 Windermere Lake Cruises, Bowness 1,482,899 Victoria and Albert Museum 3,888,374
7 Flamingo Land Theme Park and Zoo 1,470,828 Science Museum 3,356,212
8 Stonehenge 1,366,765 Alexandra Park and Palace 2,800,000 (E)
9 ZSL London Zoo 1,265,911 National Portrait Gallery 2,145,486
10 Drayton Manor Theme Park 1,210,141 British Library 1579570 (E)
11 Royal Academy of Arts 1,096,608 National Maritime Museum 1,358,964
12 RHS Garden Wisley 1,087,927 Tate Britain 1,284,519


Roman Baths 1,044,802 Imperial War Museum London 1,102,655
14 Colchester Zoo 964,050 MAC Birmingham 1,028,371
15 Eden Project 960,029 Birmingham Museum and Art Gallery 909,935
16 Canterbury Cathedral 957,355 Museum of London 872,978
17 Houses of Parliament 928,855 Ashmolean Museum 848,359
18 Tatton Park 875,000 Museums Sheffield: Millennium Gallery 764,639
19 Tower Bridge Exhibition 786,603 Horniman Museum and Gardens 758,868
20 Royal Observatory Greenwich 778,865 Durham Cathedral 755,000 (E)